greenIT is a project set out to connect; to connect the plot with the neighbourhood; to connect the neighbours to each other and to the plot, to connect the inhabitants across Copenhagen to Nørrebro.
KEYWORDS
Fun + intelligent = groundbreaking
Augmented reality – a word often used at this Charette. With reason, of course. The digital part of greenIT is an app that can predict a development of a landscape by simply holding your smartphone over a greenIT plot or seedball. It can also identify plants and provide information on them
TARGET
We decided that our primary target group consists of the citizens/residents living in the neighbourhood of the plot. In the planning of the project, these residents will be invited to participate – to make the plot their own The second target group will be the group at which the marketing will be aimed. M/W 18-28. We chose this age span because most of the Copenhagen citizens own a smartphone (and know how to use it (QR code, apps)).
The marketing campaign will result in the target group becoming aware of greenIT and telling their friends; after the spreading of the news, the target group will come to the event and help create the space. I.e. the target group will also contribute in the making and development of the greenIT space.
MARKETING
Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. Source: Wikipedia 2 weeks prior to the opening event, we will spread the seedballs around Copenhagen with QR codes that people can scan and they will be directed to the webpage with an app install button, information on the project, and info on the event.
SWOT ANALYSIS
strengths
Local interest – engaged neighbours Fertile ground/foundation Close to beneficiaries (school, handicap residence, private residents etc.) Everyone can participate Accessible
weaknesses
1 km from Metro (Nørrebro st.) Rough/challenged area Size (small) Exposed (corner)
opportunities
Engages neighbours Put the plot/park on the map Creates human traffic – economically beneficial for local businesses Self-sufficient
threats
Angry neighbours – vandalism Not everyone has smartphones Weather/seasons Self-sufficient
STRUCTURE
To involve the inhabitants in the creating process we made a construction that is changeable. Depending on the season or the different activities, the panels can be moved by the inhabitants to create altered spaces. This creates a feeling of belonging and the inhabitants will feel more responsible over the plot. The beams and the columns are made of wood and the panels separates between wood, grass and glass. It is more a way of creating an intimate space than a building
MULTI-FUNCTIONAL AREA
To create a place that is used not only in the summer and not only by a few of the inhabitants, we have created a multi-functional area. This place can be used for exhibitions, workshops, socializing, sitting, using your computer on the Wi-Fi, theater, markets etcetera. It is designed both with stairs and a ramp to make this area accessible for people in weelchairs.
existing buildings We have decided to keep all the existing buildings and constructions. This is a way of encourage the inhabitants to develop what they already started and not oppose it.
SENSES
We have created a sound-installment made by water and wind. The sounds lead the way even though you are blind or just want to experiment with your senses. It also creates a variation in the area.
ELEMENTS AND MATERIALS
Wood Stone Plants Water Wind